As part of the Legatum Institute's joint-intiative with USC Sidney Harman Academy for Polymathic Study at the USC Libraries, Sony Pictures CEO Michael Lynton discussed the important link between commerce and creativity.
The six main studios that dominate Hollywood movie production today were all around when the industry got started in the 1920s and 30s. Michael Lynton argued that this is largely due to one key element of sustained commercial success: adaptability to the market place.
Following consumer’s tastes can sometimes be in direct conflict with fostering innovation and creativity – especially considering the costs associated with top-end movie production. Lynton argued that the producers and directors who continue to drive innovation get one thing right: they make failure survivable by introducing novel formats and concepts on very low budgets.
The 'Weimar Exiles in Los Angeles' forum was an intensive, multi-disciplinary three-day workshop exploring themes of innovation and creativity through a historic lens and exchange ideas with peers and expert scholars and practitioners.