Prue discussed the values that were central to the founding of her business: honesty, sincerity, friendliness, respect and always striving to be better.

She shared some of the moral dilemmas she has faced during her successful career and her response to these. Prue said that her success in running a business with strong ethics came from applying her personal values such as kindness, pitching in and honesty.

Listen to Prue Leith's lecture here.