“I wrote this book for those who want to do good in a better, more efficient way and sustainable way,” Balfour explained. Describing his eureka moment, Balfour shared his experience of being arrested and held by Liberian rebels. In this life-threatening situation Balfour asked himself whether taking risks to help others, with two young children, was really worth it? The answer for him was: Let’s make it worth it!

Philanthropy does not end with a donation; it is what you do with the money that counts. Balfour focuses on eight pillars of performance philanthropy that offer as a useful guide to help businesses become more involved, resulting in a longer-term impact.

Balfour stressed the importance of involving donors in the projects they fund. Once they have visited the local site, their commitment to the cause invariably grows stronger. There is also a great benefit, he explained, for the local people to see their donors. “They are proud to show their conditions have improved and that they are “worth” the donor days, not only dollars”.

There is no point in funding a development project for only a year, Balfour continued. “It is like starting a business and closing it after 12 months. The most important thing is to give the project time and help it to fund itself, by involving any sort of business activity to generate own funds”.