Cull’s discussion ranged from the Reformation through the inter-war period to the Cold War and 9/11, covering counter-messaging, rumour busting, diplomatic manoeuvring, and even the use of comedy. The key take-away from history, according to Cull, is “The best counter propaganda is well-chosen deeds.”

This event also presented the findings of one of the most detailed responses to the Kremlin’s use of media: the European Endowment for Democracy’s new Feasibility Study on Russian Language Media Initiatives in the Eastern Partnership and Beyond. Supported by the Government of Netherlands, with a contribution from the Government of Latvia, the study looked for creative—or news-related—content that is missing or marginalised in the current offer of Kremlin-aligned channels. It also investigated such questions as the feasibility of a major new television operation aimed at the global Russian-language market.

Cull was joined in conversation by co-editors of the feasibility study, John O'Loan, CEO of iO Media Group and Peter Pomerantsev, Senior Fellow to the Transitions Forum at the Legatum Institute.

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About the Beyond Propaganda Series

The Legatum Institute's Beyond Propaganda series will help media, experts and the general public to be better equipped against media manipulation across the world, and will inform the work of policy-makers looking for innovative ways to win the ‘information war’.

The Transitions Forum is a series of projects dedicated to the challenges and possibilities of radical political and economic change.